Under Armour’s All Out Mile.
Runners can get caught up looking ahead to some big distance or speed milestone. But before they achieve their best, they need to take a step back and start with the basics. They need to put in the training hours at the gym and on the streets. Because elite runners know not to overlook 1 number. 1 marker. 1 distance alone that will make everyone a better, faster runner. The mile.
That beautiful piece of prose was the setup for the social campaign I helped develop for Under Armour’s All Out Mile—a worldwide running competition that takes place every year on Global Running Day. Our challenge was to raise awareness for the competition and generate runner interest with teaser content and helpful training videos to get runners ready for the big day. We also created running mantra videos starring Under Armour athletes who shared their personal mantras that help them train and compete at their best.