Etsy

While I was a senior writer at Etsy, I led copy for paid social ads, retail TV spots, experiential activations, editorial pieces, podcast/audio ads, and US and UK out-of-home campaigns. I also helped shape the verbal identity and the sonic branding. Most recently, I established the brand’s holiday positioning line “Gifts that Say I Get You.” I also worked on the “Keep Commerce Human” campaign, which was both an ode to Etsy sellers and a rallying cry to reclaim the brand’s reputation as the true marketplace for small shops in a world of brands beholden to mass production.

Click to read more and see some of the social videos I helped create.

Etsy Holiday Paid Social (US)

John Legend x Etsy Collaboration

Goodbye, Spike. Hello, Paramount.

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