LEGO “Hereos of NY”

For the premiere of Spider-Man: Homecoming, I helped create a social campaign to promote the film and two new Spider-Man LEGO sets. Our original narrative starred LEGO Marvel Peter Parker (rising social influencer) and his #HeroesofNY series, which gave fans a behind-the-scenes look at the life of superheroes and a hero photographer. In the end, the campaign got 30MM+ impressions and 1.6MM engagements. Not bad for a remake of a reboot for a spin-off of a prequel.